the Beijing market brand shoes and strong stability

the Beijing market brand shoes and strong stability,Beijing stability of a strong market brand shoes, most consumers are familiar with the brand, to enter years in Beijing are more than 6 years and each year sales growth of more than 20% or more. and stable consumer and commercial sales to bring some credibility, especially for a newly opened shopping malls, the choice of brand shoes When the discount rate to the stability of the brand is far less than other brands, as many brands do not take into account when entering a mall, also depends on whether the stability of these well-known brand.all brands in the market coverage,most of the coverage of the brand in the market has reached more than 50%, some brands such as: Belle, Ocaso, ECCO, etc., have reached 100% market coverage, almost all the major stationed in Beijing and medium-sized shopping centers. currently stationed in these brands are in the form of shopping malls, little shops.course, there are exceptions: Shanghai brand Although shopping malls in Beijing, only 20% of the market coverage, but coverage of the market in Beijing is very high, according to research, go shop shop shop capacity has reached more than 2-3 times.

the best selling shoes holiday hours,brand shoes in 10 stores 7 are basically off-season sales, in August, and the best time for New Year's Day, Spring Festival, 51, 11 and shopping malls Dianqing, most of the brand's average monthly sales (defined as a store area of 30 square meters) in 15 million. While the brand shoes sell the best time is not very long, only a few weeks or so, but the brand sales during the peak season is 2-3 times the normal sales. So most of the women shoe brands will not miss the good times, will participate in shopping centers basically promotions, discounts, Fan Quan and other activities. While some small brands to participate in activities at no profit, but it is a product of the amount of opportunities to run, small brands will also actively participate in all activities of shopping centers.